But subscription brands have access to more data than ever, and honestly, it can be a little overwhelming. If you’re looking to cut through the noise, here are the three metrics you need to focus on.

1. Customer lifetime value (LTV): Are you earning long-term loyalty?

Growth isn’t just about gaining new customers—it’s about keeping them. When thinking about subscriptions, LTV is crucial to uncovering opportunities in your customer lifecycle, like drop-off after the 3rd order. Boosting LTV means focusing on retention strategies like personalized rewards, flexible subscription options, and loyalty incentives.

2. Average order value (AOV): Are you maximizing every purchase?

A higher AOV means more revenue per transaction, but increasing it isn’t always straightforward. Your product prices will likely stay consistent over time, so this is your chance to get creative. Utilize strategic bundling and personalized upsells while optimizing every touchpoint from landing page to checkout. 

3. Churn rate: Are you keeping the subscribers you worked hard to win?

Losing customers is inevitable, but smart brands use data—and tools—to minimize churn. Are customers leaving after a specific number of orders? Is passive churn from failed payments a bigger issue than active churn from voluntary cancellations? Identifying patterns in cancellation data helps you take proactive steps to keep subscribers engaged.

The post The metrics you can’t afford to ignore appeared first on Recharge.

Automate enables you to create custom, sophisticated subscription models in our visual workflow editor, all without writing a single line of code.

What can you do with Automate? Honestly…a whole lot. It’s as flexible and freeform as you need it to be.

To get you started (and maybe spark some ideas), Automate comes equipped with some plug-and-play templates for our most popular workflows:

• Welcome offer
• Kit unpacking
• Starter pack to refill swap
• Ongoing & fixed sequences
• Trial to subscription

Let’s take a look.

Welcome offer

Just like it sounds, the welcome offer template gives one-time incentives to new subscribers, in addition to any ongoing subscribe-and-save deals you offer.

Say your brand launches top-tier vitamins at a premium price point. You offer a 10% discount on subscription orders to sweeten the deal, but that’s not driving the orders you’d hoped for. Deepening your subscription discount could help, but it would eat into your margins indefinitely.

With a custom welcome offer, though, you could present a one-time discount of, say, 50% on the first order—a tantalizing reason to open a subscription. This template will even automatically flip subscribers over to your standard 10% subscription discount after the first order, with no manual management required.

Excited? It’s easy to get started.

Kit unpacking

One of the best parts of subscriptions: being able to get essentials like dish soap, laundry detergent, and cleaning spray together in one big kit, shipped right to your doorstep.

One of the downsides: running out of those products at completely different times and wondering how to juggle them.

The solution: the kit unpacking template. It allows customers to subscribe to a whole kit of products for their first order, then transition to an independent subscription to each product for easier replenishment. Your customers will love the flexibility, and you’ll love the recurring orders.

Starter pack to refill swap

Some starter packs combine permanent and replenishable items. Think of a razor and blade bundle, where only the blades need to be refilled after the first order.

Sure, you could configure that set as some unwieldy combination of one-time purchases and subscriptions. Or you could go easy on yourself and use the starter pack to refill swap template, which automatically transitions customers to a blade subscription after they buy the bundle. You won’t even have to think about it, and neither will your customers.

Ongoing sequence

Any beer lover will tell you they like different beers at different times of year (except for that one friend who only drinks IPAs). A rotating monthly beer lineup would be just the thing for them, and it’s a simple offering in concept—but configuring it can be tricky in practice.

That is, unless you use the ongoing sequence template. It makes looping through a year-long lineup of rotating product presets as easy as popping a can open: crisp wheat beers and lagers in the warmer months, stouts and porters for the cold, then back to the lighter options when things warm up again. All while still providing flexibility for product swaps or updates.

Fixed sequence

The ongoing sequence is great if you plan to rotate through a product lineup indefinitely. But what if instead of a loop, you want a progression with a beginning and an end?

Maybe your brand offers baby toys aimed at different age groups or developmental stages—some for newborns, some for months 3-6, and so on all the way up to 36 months.

The fixed sequence template is your answer. It progresses subscribers through a set sequence of products until they reach the end and complete their subscription—no product swapping required.

Trial to subscription

A common dilemma: You know your products are great, but some customers seem to need a little convincing. Surely a quick hands-on trial would change their minds, but how do you get them a sample and remove the friction of coming back to place another order?

The trial to subscription template is how. It sets the first order in a subscription to a trial version, like a 15-ounce sample of protein powder, before flipping over to the full 30-ounce tub.

So not only does the trial to subscription template boost conversion with a trial offer, it even increases retention with an automatic subscription. Sounds like a win-win to us.

Start automating today

Can’t wait to get started? All of these templates are available as part of our Pro plan. Check out our Help Center to get started.

And if you offer a really unique experience that your subscribers love, let us know—it just might become the next Automate template.

The post Craft unique subscription experiences with Automate appeared first on Recharge.

This limited-time offer ends on March 31, 2025, so now’s the time to maximize your trial period and set your business up for subscription success.

Your 60-Day Recharge game plan

1. Accept billing terms and start building
   Once you accept Recharge’s billing terms to unlock our full suite of features, you can start exploring the platform to understand its capabilities and how it can serve your business goals.Don’t worry—you won’t be locked into any payments, and you can cancel your trial at any time.
2. Create subscription plans
   Think about which of your products would thrive in your subscription model, by considering which products your customers love the most and how often they would want them delivered to ensure they always have them on hand Recharge’s flexible tools let you test and adjust these plans to see what resonates best with your audience.
3. Customize your subscription widget
   Customers will use our product page subscription widget to subscribe to your products.The widget is ready to use out of the box, but before you add it, you can also customize it and make it your own. Tweak its style to match your brand seamlessly, all with easy-to-use, no-code tools.
4. Launch your subscription experience
   Once your subscription plans are set up and your widget is styled, it’s time to go live. Add the widget to your website, test the customer experience, and make any tweaks necessary before your official launch. Recharge’s streamlined process means you can be live in just minutes.
5. Explore Recharge’s retention and growth tools
   After you launch, take advantage of Recharge’s comprehensive suite of tools designed to help you retain customers and boost revenue. Start by putting together your dedicated landing page and customer notifications. Next, set up Cancellation Prevention, which minimizes churn by providing personalized incentives to customers attempting to cancel.Recharge has everything you need to hit your first big milestone: securing your first five subscribers.

Build a program that lasts

60 days on Recharge could be the perfect opportunity to lay the foundation for a successful subscription program. By building a strong offering, customizing your customer experience, and exploring tools to boost retention, you can create a program that drives lasting value for your business and your subscribers.

Don’t miss out—take this time to experiment, refine, and find what works best for your brand.

The post 60 days to subscription success  appeared first on Recharge.

And it’s nearly impossible to imagine sustaining business success without the trust and loyalty of best-fit customers—like your subscribers. They are your most valuable cohort; they shop more, spend bigger, and stay longer than one-time customers. The better you understand them, the better suited you are to nurture them and attract folks just like them. 

They expect flexibility

The ability to manage orders easily is table stakes for most subscribers. Our data shows that 53% of subscribers made adjustments to their subscriptions in 2024 and that number continues to rise.

A winning subscription program offers options like product swaps and delivery delays. Go a step further by building dynamic offers to further retain these VIPs. This not only reduces churn, but makes subscribers feel in control of their experience. 

They crave variety

Even loyal subscribers seek new experiences. When customers find a brand they trust, they’re more likely to return to add to their existing routine. As you develop your product range, look to develop complementary items, whether it’s a new flavor of protein powder or an additional step in their skincare regimen.

This opens the door for cross-selling and upselling opportunities, helping to grow your average order value and lifetime value while keeping subscribers satisfied.

They deserve personalization.

Your subscriber data is a goldmine. Use it to deliver highly personalized experiences that deepen customer loyalty.

Recharge’s analytics dashboards, available to all users, let you track behavior, segment customers, and spot opportunities for cross-sells or rewards. This helps you tailor your messaging and offers to meet the unique needs of your best-fit customers. Plus, you can fine-tune your approach with A/B testing to ensure you’re providing the most effective options for retention.

By delivering variety, flexibility, and personalization, you create a customer experience that not only retains subscribers but also builds a sustainable brand that thrives for years to come.

The post How to win with your best-fit customers appeared first on Recharge.

Customer churn is an inevitable challenge of subscription ecommerce. With churn comes decreased customer lifetime value (CLTV), lost revenue, and increased reliance on expensive new customer acquisition. 

By taking steps to reactivate lapsed subscribers (and by making resubscription as easy as possible) you can unlock revenue and make the most out of your acquisition spending.

This article explores how ecommerce marketers can use the Recharge-Klaviyo integration to do just this.

Why is winning back churned customers important?

To start with, let’s consider why reactivating churned customers is so important for subscription brands in the first place. 

• Improving cost efficiency. Customer acquisition typically requires significant time and budget. Since churned subscribers are already familiar with your brand, your products, and the subscription process, the investment needed to win them back is typically much lower than acquiring an entirely new subscriber.

• Maximising CLTV. Reactivating a churned subscriber extends their customer lifecycle, directly contributing to an increase in their CLTV. When scaled across a cohort of subscribers, this can significantly impact your bottom line.

• Strengthening customer relationships. A thoughtful win-back campaign tailored to a customer’s individual circumstances can make them feel understood by your brand. This can help to build more meaningful brand-consumer relationships and encourage loyalty.

• Collecting valuable customer feedback. By asking for feedback from customers who resist any reactivation offers during a win-back campaign, you can identify potential issues with your product or the overall customer experience. This feedback can help you refine your offering and prevent future churn amongst other subscribers.

• Recovering lost revenue. Of course, winning back a lapsed subscriber helps to recapture lost recurring revenue.

Recharge’s Win Backs feature

Win Backs is part of Recharge’s Retain package, a powerful suite of loyalty and retention tools. It allows users to re-engage churned customers with smart incentives for resubscribing. Incentives can make the decision to restart a subscription more appealing, whilst reducing perceived barriers.

For maximum impact, offers can be tailored depending on a customer’s reason for initially cancelling their subscription. This demonstrates that you’ve listened to their feedback, understood their needs and are willing to accommodate them. 

Incentive examples

Recharge enables retailers to offer various types of incentives:

• Consider offering churned subscribers a free gift, like a sample of your latest product, if they reactivate their subscription. Not only does this encourage them to re-engage, it helps to showcase the most recent additions to your product range while creating the perception of extra value.

• Give customers a one-time discount on their first order when they restart a subscription. Lowering the price temporarily can make it easier for consumers to justify giving your brand another try.

• What about offering recurring discount incentives across multiple future orders? This could be particularly compelling for customers who’ve churned from their subscription because of cost.

Win Back landing pages

Win Backs users can promote these incentives on no-code reactivation landing pages, showcasing products, benefits and deals that will resonate most with lapsed subscribers. This is key for making customers feel valued and boosting conversion. 

Win Back landing pages can be shared with customers via a unique link, and they can be A/B tested to find out which have maximum impact.

You can track the performance of your Win Back landing pages using the overview and performance dashboards in Recharge.

A smooth reactivation experience

What’s more, Recharge’s Win Backs functionality includes password-free, one-click resubscription, delivering consumers a frictionless reactivation experience. 

By reducing the barriers to resubscription, retailers are more likely to drive positive results from their win-back strategies.

Using Klaviyo for customised win-back email outreach

The Recharge-Klaviyo integration uses Recharge’s detailed customer and order data to craft branded, personalised emails that grab customers’ attention and drive conversion. 

This includes win-back emails. A reactivation email sent after a subscription is cancelled can be an effective way of tempting a customer back to your store. Win Back landing page URLs can be integrated into Klaviyo flows and campaigns, facilitating effortless resubscription.

Klaviyo flows

Recharge’s pre-built Subscriber Win Back flow in Klaviyo triggers when a subscription is cancelled. This automated flow has been designed to encourage churned customers to return, while gathering feedback from those who choose not to re-engage. This feedback can help you identify pain points and plan improvements.

Retailers can also use the Recharge-Klaviyo integration to create their own custom win-back flow in Klaviyo, using the ‘Subscription cancelled on Recharge’ metric as the flow trigger.

Klaviyo campaigns

Alternatively, you could segment inactive subscribers in Klaviyo using Recharge custom properties, targeting them with a one-time win back campaign.

Win-back email best practices

When creating your own win-back emails in Klaviyo, consider the following best practices:

• Use a personalised subject line that creates a sense of urgency.
• Don’t forget to customise each email’s preview text.
• Ensure your emails are visually interesting and aligned with your brand guidelines.
• Use a customer’s unique shopping history to create a tailored email that resonates with the recipient—including relevant product recommendations and tailored incentives.
• Include a clear call to action linked to a Recharge Win Back landing page, positioned close to the incentive to re-engage.

Summary

In addition to enabling subscription retailers to regain lost revenue, winning back churned customers is an opportunity to strengthen your brand, build better customer relationships, and drive sustainable growth.

Ultimately, you want to make it as easy and compelling as possible for a churned customer to re-subscribe. With the Recharge-Klaviyo integration, retailers are empowered to provide a seamless and effective win back strategy, tailored to individual subscriber needs.

Leverage the Recharge-Klaviyo integration with Swanky’s ecommerce growth team

As a leading Recharge agency in EMEA and an official Klaviyo partner, Swanky is well positioned to help businesses make the most of the Recharge-Klaviyo integration. 

Reach out to our team of ecommerce growth experts today to find out how we can help you leverage these powerful tools to win back churned customers and recover lost revenue.

The post How to win back churned customers with Recharge’s Klaviyo integration appeared first on Recharge.

Here’s something that might surprise you: Customers’ purchasing intent actually peaks right after they place an order. By then, any doubts about buying are long gone, they’re excited to have made a purchase, and they’re often ready to buy even more.

That’s where Recharge’s new post-purchase cross-sells come in. They’re the perfect way to lean into that excitement and get just one more thing into an order.

Here are our 5 favorite ways to use post-purchase offers to drive bigger orders and convert more subscribers—the perfect recipe for revenue growth.

1. Spotlight perfect pairings

Sometimes 1+1=3—like when a serum and a moisturizer deliver better results together than solo. When one of your products can help customers get even more out of something they already have, it’s a win for them and for your bottom line.

And cross-selling isn’t limited to subscription products. It works for one-time purchases too, making them the perfect way to expose more of your catalog and create fun product combinations.

Put it into practice

These pairings work best when they’re super specific—use as many “if this, then that” conditions as you need to show exactly the right offers to the right shoppers.

Then, customize the copy on each offer page to highlight the benefits of that product combo. Hyper-personalization, automated.

Example

Sarah buys a cleanser from a skincare brand she recently discovered. She receives a post-purchase offer for its complementary toning pads, which highlights the benefits of using the two products together for the clearest possible skin.

2. Make sure everyone knows about your hero product

If you have a product that all your customers rave about, it would be a shame for a new customer not to know about it. Make sure they do by showing off its popularity in a post-purchase offer.

Put it into practice

Set up a simple post-purchase offer that showcases your best seller to any customer who checks out without it.

Spruce up the offer page’s copy with keywords like “customer favorite” or “award-winning” for social proof, then sweeten the deal with a discount—20% off is very effective, if it makes sense for your margins.

Example

A supplement brand is best known for its greens powder. When Jordan places an order for a collagen supplement, he is shown a post-purchase offer for the greens powder, which highlights that it’s received over 1,000 5-star reviews.

3. Stock up at a discount

There are some things it’s best not to run out of: toilet paper, your dog’s favorite treats, whichever protein bar best keeps you out of the hangry zone.

And while subscriptions are a great way to replenish the essentials, sometimes it makes sense to have an emergency stash. Offering customers a deal on a little stockpile of their latest purchase means better value for you, too.

Put it into practice

Set up a post-purchase offer that shows customers the same product they just bought, along with some custom copy about stocking up.

Consider offering a slightly higher discount than you normally might—they likely just bought this product at full price and may need a little more motivation to double down. This kind of offer works best for one-time purchases.

Example

Maya regularly orders bags of coffee from her favorite roaster. Because she travels frequently for work, she sticks to one-time orders because it always takes her a different amount of time to get through the bag.

But last month, she got home from a trip to find that she barely had enough for one cup left. So when she placed an order to restock and received a post-purchase offer for a second bag at 30% off, she jumped on the opportunity to have an extra bag on hand.

4. Highlight limited-release products

It’s hard to say no to anything peppermint mocha during the winter. But those seasonal products get far less appealing as spring approaches, and you don’t want to waste excess inventory.

Post-purchase offers on seasonal products are a great way to give them an extra little push.

Put it into practice

Set up a post-purchase offer for the limited-release item to any customer who checks out without it. Lean into seasonality and exclusivity with your offer page content to create some urgency.

Just make sure to swap these offers out as the seasons change so you’re not accidentally pushing pumpkin spice in July.

Example

A pet brand makes a dog treat advent calendar for the holidays. When Jenna buys some gifts for her fellow dog-parent siblings during the brand’s Black Friday sale, she gets a post-purchase offer for the advent calendar and adds it to her order as a little treat for her own pup. One more holiday gift crossed off the list!

5. Get them to sample something new

A “sure, why not?” purchase now could turn into a subscription down the line. Use post-purchase offers on sample products to give customers a low-stakes way to try new products—and maybe buy even more of them later. It’s playing the long game.

Put it into practice

Offer a sample-size product or trial pack to any customer who didn’t purchase the full-size version of that product. You might even sway some customers into spending more over time by offering them higher-margin products than they usually buy.

If your margins allow it, consider offering the sample product for free, charging only for shipping. And don’t forget to follow up with those customers and encourage them to add a full-size version to their next order.

Example

Henry places an order for a protein powder from a brand that a friend recommended. After checking out, he gets a post-purchase offer for a sample pack of immunity shots. Since he’s on a health kick and the sample pack is a good deal, he adds them to his order.

The next month, before his subscription to the protein powder renews, he gets an offer to add a 12-pack of the immunity shots to his subscription. Since he loved them the first time, he decides to subscribe to both products moving forward. 

Ready to grow your orders—and subscribers?

You can set up post-purchase offers on Recharge in minutes with Post-Purchase Cross-Sells. Take advantage of the moment that customers are most likely to say yes with strategic post-purchase offers.

With customizable offer logic, conversion-boosting page elements, and frictionless purchasing flows—all in the same place that you already manage your subscription business—it’s easier than ever to watch your revenue grow.

The post 5 ways to drive sales & subscriptions with post-purchase offers appeared first on Recharge.

But to truly elevate your business, you need to tackle key areas that will reduce churn, acquire subscribers, and spotlight your subscription program like never before. Here are three resolutions every ecommerce expert should set for 2025:

1. Take action against passive churn

Churn is a reality of a subscription program, but don’t let happy subscribers fade away due to failed payments. You can radically reduce passive churn by implementing our Failed Payment Recovery tool.

By retrying failed payments at optimal times and automating recovery emails, you will capture failed payments and improve retention without lifting a finger. 

2. Clone your best-fit customers

Okay, not literally, but you can get *pretty* close. Pay attention to what you learned about your subscribers (a.k.a. your best-fit customers) this year. By understanding who they are, what they love and how they engage, you can build products, marketing messages and incentives to attract people just like them.

Go a step further and leverage subscribers as ambassadors via a referral program to easily incentivize them to refer their friends, turning your happy subscribers into a marketing superpower. 

3. Put subscriptions in the spotlight

When subscriptions are the star, you’ll easily turn casual shoppers into loyal subscribers. Our Subscription Widget 2.0 helps boost conversion by displaying the deets of your subscription program right on the product page, with customization that aligns with your brand aesthetic and seamless A/B testing to refine your offers

But the party doesn’t stop with the PDP—our Grow tools support selling subscriptions throughout the customer journey, both in-cart and post-purchase.

To fully realize these resolutions, consider upgrading to the Pro plan or adding our Retain package. These tools unlock advanced features that will supercharge your efforts and help you make 2025 your best year yet!

The post 2025 subscription resolutions appeared first on Recharge.

Traditional loyalty programs aim to re-engage customers and encourage them to make another purchase. Subscription brands, on the other hand, already have that next-order commitment built in, so the focus of their loyalty programs is different: They aim to dissuade customers from opting out by giving them compelling reasons to stay subscribed.

Many loyalty programs, though, are outmoded and coming up short. Points systems are a long-time favorite of brands; they’re also confusing and abstract for customers, presenting as many obstacles as incentives.

The answer? Credits—instant, cash-back-like rewards to spend on future orders. Awarded as a simple percentage of each purchase, they’re easy to grasp and even easier to spend.

Let’s dive into how credits deliver better loyalty experiences for brands and consumers.

The problem with points

Loyalty points are among the most common rewards, offered on everything from morning coffee to airline tickets. But they’re not the right fit everywhere.

Why? Points are frustratingly opaque. Their value is hidden and abstract, and it can even vary when redeemed for different rewards. That can help brands control incentives more tightly, but it makes it difficult for customers to understand what they’ve earned and can erode their trust in the program.

Worse, points can feel slow. 70% of customers abandon rewards because it takes too long to earn enough points to redeem, which is exactly the opposite of the intended effect.

Points programs are also typically separated from the buying process. Customers are forced to log into a different page, redeem their points for a discount code, copy that code, and then return to the brand’s main site to shop. This disjointed experience makes the process of receiving a reward feel time-consuming and not worth the effort.

Different solutions for different industries

These shortcomings aren’t an issue for every brand. Airlines and hotels, for example, are built on infrequent, high-dollar purchases. Their customers may be comfortable accumulating points over longer periods, and the exchange rate is more consistent when points can only be used toward one type of purchase anyway.

But subscription retail is built on relatively frequent, inexpensive purchases, and many brands offer a wide array of products. For customers to trust and use a rewards program, it needs to be intuitive and immediately useful—like in time for the very next order.

Why credits keep customers coming back

In the subscription world, loyalty programs make it second nature for customers to use your products. Credits offer clear, trackable rewards that can save up over time (or be cashed in instantly), making each new order an easy choice and one that builds long-term loyalty.

They’re tangible, intuitive & motivational

Points are abstract—a number with a hidden value. Credits are crystal-clear and ready to use right away, and their cash back-like nature makes them feel more rewarding and less arbitrary.

Customers can also save them up for bigger purchases, with auto-renewed orders providing a steady stream of credits. That keeps them engaged without hurting your margins or inventory—and the accumulated savings gives them another valuable reason to stay subscribed.

They make subscriptions appealing

Though any type of customer or order may earn credits, brands also have the option of making credits redeemable only by subscribers. That provides a strong incentive for one-time buyers to upgrade to subscriptions and unlock the value they’ve earned.

They deter cancellation

A key moment for brands is when customers are most likely to churn, often after their second or third order. Offering credits on every purchase helps customers build up meaningful credit balances by these milestones, giving them a clear reason to stick around.

For example, offering 3% cash back on each order means that, by their second or third order, customers will have accumulated $5.10 to $7.65 in credits, assuming an average order size of $85. Reaching this $5-$10 credit sweet spot can make customers think twice about canceling, as they won’t want to lose the valuable rewards they’ve earned.

Make the switch to credits

Recharge’s Rewards uses a modern, customer-centric approach to loyalty programs that outperforms traditional points systems. Tangible, easy-to-understand rewards like credits create an immediate sense of value for the customer.

This approach is particularly effective in a subscription model, where maintaining convenience and preventing churn is crucial. As customers accumulate credits, they become more likely to keep ordering, knowing they’ll miss out on real value and benefits if they cancel.

Credit-based loyalty programs benefit both brands and customers by building long-term relationships built on clear, meaningful rewards.

The post Points or pointless? Why credits are the way to go for DTC loyalty programs appeared first on Recharge.

It can be exhausting, so we tapped a few influential industry experts (not to brag, but they’re Ari Murray, Nik Sharma, Andriy Rudnyk, Bryan Starck, John Roman and Grace Clarke) to share a creative strategy they love that you have full permission to steal.

Seriously, six tactics that are yours to implement, adapt, and roll out to boost your subscription sales this holiday season. 

Let’s get into it.

Lock in longevity

Ari Murray, Chief Growth Officer at Sharma Brands & creator of Go-to-Millions at Workweek

On the product page, in the subscription buy box, reward longevity by offering 15% off the first order of the subscription, and 20% off every subscription order thereafter. This, of course, increases subscription retention and LTV, but it also increases conversion. I’ve tested it 10 times!

My favorite way to make this ‘holiday’ and really kick it up a notch: Make the first subscription order price the offer you’re running for BFCM (ex: 30%), and increase to 35% off every order thereafter. Subscribers will be afraid to cancel, because they know the renewal price is better than your best offer. Making this only available to BFCM subscribers makes it feel urgent and like a steal. Try it please, and remember me when you buy a Malibu beach house. I’d love an invite.

Bundle value

Nik Sharma, CEO of Sharma Brands

Merchandise a bundle specifically to focus on subscriber acquisition during the holidays. If you have a product that has a very clear consumption cycle (e.g. a supplement or cream with a daily use case), create a new subscriber offer to entice customers to join. Include a gift with purchase (GWP) and/or a discount to create a perceived value that is 1.5x to 2x greater than the price someone is paying. Everyday Dose does this perfectly with their starter kit—you get a $149 value for $25 when you subscribe.

Of course, your product has to deliver on its benefits to the customer. But as long as it does, this is a phenomenal way to acquire people who are on the fence.

Celebrate your subscribers

Andriy Rudnyk, founder of Good Subscription Agency

A question I often hear: ‘What do I do for my existing subscribers during BFCM? I don’t want them to feel left out.’

Here’s the answer: automate a small holiday gift in their upcoming order. The gift’s value doesn’t matter as much as the thoughtfulness—what counts is a standout email that makes the subscriber feel seen, and humanizes your team.

A simple message like ‘A small holiday gift from us on your next order’ will improve the quality of the relationship, driving renewals through BFCM and retention well after.

Now if I could get my cell phone provider to think this way…

Reward at renewals

Bryan Starck, founder of 100 Celsius 

Want to reduce cancellations around billing reminders? Try this: Alert subscribers about upcoming free gifts or credits in their renewal notifications.

Most brands see a cancellation spike when billing reminders hit inboxes. But by highlighting a surprise gift (via Recharge’s Rewards) in these emails, you transform “You’re about to be charged” into “Your free gift is coming!”

This simple shift taps into loss aversion, and can significantly reduce churn around renewals.

Upsell with mystery

John Roman, CEO of Battlebox

At BattlBox, we’ve incorporated a “mystery box” upsell at checkout for customers with a subscription in their cart. About 32% of these customers opt for the one-time mystery box, generating an estimated $80,000 in additional monthly revenue and giving a strong boost to our average order value (AOV). Around the holidays, consider offering a limited-edition mystery box with seasonal or exclusive items to elevate the first purchase experience and increase overall order value.

Secret subscriber society

Grace Clark, Fractional CMO

First, my (and now your) rules for any new idea:

1. Simple enough to do tomorrow, using just the product and tech you have.
2. CFO-approved! We need to increase holiday subscriptions and bottom line LTV. Your CFO must look at this and think, “Clever. I like it.”
3. Out: funnels. In: flywheels. Add digital subscriber perks each month to keep subscribers engaged.

Send what looks like a site credit email to your top customers. “Don’t forget your site credit. Credit #: 0395u0983092 Pin: 0293. CTA Button: check balance.”

The button should take users to a hidden, branded landing page where they’ll see the best ongoing discounts and bundles. If your usual discount is 20%, tell them they get 25% in perpetuity and highlight bundles of high-margin items or excess inventory. Brand it as a secret, VIP-only offer, and then pitch it to affiliates too with a higher-than-usual commission—perfect for impressing your CFO!”

The post Steal this strategy: Boosting subscription sales this season appeared first on Recharge.

Recharge Rewards integrates directly with customer portal announcements, surfacing valuable incentives at key moments to remind customers why they subscribed in the first place. By keeping rewards front and center, you give customers compelling reasons to stay engaged—making every interaction in the portal an opportunity to build loyalty, not risk cancellation.

1. Celebrate milestones with punch cards

Remember that punch card tucked in your wallet from your favorite coffee shop, where every stamp brought you closer to a free latte? That same excitement can be applied to fuel your subscription program.

Motivate customers to stay consistent with their orders by rewarding them along the way and making every purchase feel like progress toward something bigger.

Put it into practice

Display a punch card in the customer portal that highlights rewards at critical order milestones.

Every order: 3% cashback credits
Order 3: Unlock a free gift to show appreciation for their continued loyalty.
Order 6: Earn a lifetime 10% discount as a reward for their ongoing commitment

2. Showcase VIP program progress

Make your customers feel valued by celebrating their progress through VIP or subscription tiers directly in the customer portal.

Reaching a new tier should feel like a win—a moment that reinforces their loyalty and motivates them to keep engaging. Keep them excited about their status by highlighting their current tier, the benefits they’ve unlocked, and how close they are to reaching the next level.

Put it into practice

Use announcements to inform customers what subscription tier they’re in, the benefits it provides, and how close they are to the next one.

3. Promote Black Friday/Cyber Monday and seasonal offers

Boost average order value (AOV) and drive sales by announcing

• BFCM flash sales that provide limited-time discounts on best sellers
• Exclusive bundles of top products
• Bonus periods with increased credit rewards

Well-timed announcements ensure customers see the best deals right when they log in, creating excitement, driving engagement, and turning seasonal moments into opportunities for repeat buying.

Put it into practice

Increase AOV by featuring exclusive BFCM bundles with your best-selling products. Then reward customers with tiered discounts that grow with their spending.

For instance, offer 10% off for orders over $50, 20% off for orders over $100, and 30% off for those spending $150 or more.

4. Keep subscribers excited about your brand by reminding them why they subscribed

Remind customers of product benefits at key moments in their subscription journey. Use portal announcements to encourage consistent product use, reinforcing the value of staying subscribed.

Put it into practice

For new customers still within their first few orders, take some time to highlight product benefits. If your products take some time to produce optimal results, like 90 days or 5 applications, this is a great time to reiterate that.

5. Give subscribers early access to new products

Make your subscribers feel special by offering exclusive early access to your latest drops directly through the customer portal. Create excitement, build anticipation, and reward your best customers for their loyalty—keeping them engaged and eager for what’s next.

Put it into practice

Showcase a new product to subscribers in your highest subscription tier and offer them a 20% discount to try it out.

Ready to build a rewards program that works?

Recharge Rewards offers everything you need to design a personalized and flexible rewards strategy, ranging from credits and free gifts to exclusive discounts.

With native A/B testing, pre-built templates, and seamless integration with retention touchpoints like the customer portal and cancellation portal, building a rewards program has never been easier.

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